Then potential users will seek a way to download your app. Similar to the app onboarding experience , the best way to convert users to your desired call to action is to make it a seamless as possible. Try building the Text Me the App feature directly into your current website user flow. Drafted does a good job of this by introducing their app and having the Text Me the App feature as the only call to action on the home page.
That way, if users are interested in learning more, they know exactly what to do. Another method is to utilize a splash screen to capture traffic that has just completed an action on the website. To increase retention and engagement , you can deep link users to content, depending on which page they filled out the Text Me the App form. For instance, if users were on a shoes page of an ecommerce app, deep link them to the shoes listing page inside of the app.
That is, if they are not set to route to a website in the Custom Redirects section of the Branch dashboard. In fact, even some large apps with a strong web presence choose to default to the the Branch hosted Text Me the App page. It provides a clear call to action to drive app downloads without having to make any changes to your website. The short answer, yes, but it does depend on a variety of factors. When do people view the Text Me the App feature on the website? Is it built-in seamlessly with the website?
Do people need the app to enjoy valuable content? These all determine the number of people that will enter their phone number. Tried something that works for you? Let us know. Key feature Convert mobile web visitors Drive app downloads with a banner that can be customized with ratings, personal message and can deep link to app content. When users click links on the desktop, they have the option to text themselves a link to download your app or scan a QR code. Pass custom data with contextual deep links to users on any platform, even if the app is not installed.
Convert your website visitors to loyal app users today! Real-time strategy games, however, should of course launch in exactly the same place the user was when they last closed the app.
Figure out what setup will offer the best experience for your users and configure your app accordingly. They feature messages designed to entice users back into the app, and they look something like this :. In-app messages are similar, but they appear while a user is already engaged with the app. They may look something like this :. Overly-intrusive push notifications can, and do, result in uninstalls. So, make sure you use them wisely, once more bearing in mind that quality of content is key.
If you approach your audience make sure you have something to offer that will be worth their time or else they will be quick to either turn off notifications if not delete your app. You can read about how to get started with push notifications here. What strategies have you used to overcome the problem of potential app customers finding you while using a desktop device, and how effective have you found them to be? Let me know using the comments below. Featured Image: Pixabay. From content, to scrappy guerrilla tactics, to PR, Sujan always blows my mind with what he comes up with.
How to Drive Web Traffic to Your App Data from late revealed that roughly half of consumers are searching for and finding apps directly in the app store. They are effective at converting users who have visited your site and read about your app using a mobile, not desktop device. The Hilton , on the other hand, keeps it simple with a series of text links: Downloading an app from a desktop device to your phone is really simple — so long as your two devices are linked via a Google account on Android Devices or an Apple ID.
The user might not understand that they can download apps to their mobile device from a computer, and so overlooks this option completely. I just mean that there are more effective ways of turning web traffic into mobile app users.
Allow customers to receive a text to download the app This is by far my preferred method of turning desktop visitors into app users.
From here, a screen that looks something like this will appear: At this point, the customer has three choices. Visit Google Play and download the app directly to their mobile device. Enter their phone number and receive a text link to download the app. Fetch their mobile and visit bankofamerica. For desktop users, the middle option is the clear winner.
Not a huge ask, considering, but certainly more inconvenient than simply typing their phone number into a box. The customer might incur charges for sending the text. More worryingly, they might get warned about it. This is a huge barrier to entry. If, however, you have… Information pages that are complemented by content contained in your app, or Blog posts that talk about your app or features, or information that is linked to your app …then you can leverage these pages for app downloads by enhancing them with relevant CTAs.
Keep your ask simple This applies anytime you ask anything of users online — contact forms, email sign-ups, checkout pages — the more you ask of your visitors, the lower you can expect your conversion rate to be. Bank of America asks customers to complete an — albeit simple — three-step process. BT actually asks their customers to do the legwork by texting them.
There are ways to simplify the process further. Best Practices for Effectively Turning Web Traffic Into App Users To maximize the impact of your conversion funnel optimization, I strongly encourage you to incorporate some, or all, of the following best practices into your strategy. Web traffic to app download funnels are no exception. Variations you might want to test include: Website calls to action. Position of CTAs on the page. Which pages feature your CTAs.
Use of pop-up CTAs. Where and when pop-up CTAs appear.
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